Matched funding....how's it going?

Great was the celebration at the anouncement of matched funding for University donations. At Gilliland Direct Marketing and Nurtural we found ourselves producing appeals that were engineered to capitalise on it. Some Universities even created their own matched funding brands - good move we thought.

But suddenly it's all gone quiet.

So, was it a flash in the pan? Has matched funding led to increased giving, in so far as you can tell? How are you planning to keep up the matched funding momentum?